We delivered a technical ecosystem to support the ongoing fulfilment and delivery of the 3rd annual IG Awards. The process was online enabled for the first time, allowing the creation of award game pages, game data and direct submission by game creators and distributors.
A detailed social media strategy was implemented, providing on going promotions for award entrants and distributors and education on the games for the general public. Significant features for voting and interaction online were delivered within the Imagination Gaming Family Zone during the UK Games Expo, enabling online interaction within the physical exhibition space. This culminated in a public competition awarding £1000 of games which delivered significant social interest in the run up to the event.
Banners, promotional materials, digital and physical assets as well an onsite TV studio area (various interviews and opportunities to be a reporter for younger children) linked to social media all worked together to raise the profile of the event. We even interviewed a Dalek live!'