Our work with Bodhi revolved around the delivering the luxury brand experience the product truly called for. Translating it from another eCommerce system, and executing the project in Drupal Commerce against a tight time line
Pantheon's Technical Infrastructure is well used here, with SOLR queries powering the faceted catalog, Redis, Edge caching and Varnish enabling performance and a highly tuned MySQL database leveraging InnoDB. As a result of technology choices and our partnership with Pantheon, the site not only looks good, but performs as expected, helping to deliver the premium experience that Bodhi's users' expect
The marketing and social needs of Bodhi & Birch also had to be catered for, and as a result, an entire management system for coupons and special offers was delivered. This allows the brand to offer percentage discounts, specific product offers, shipping offers and gift certain products with combination purchases.
The checkout process has received particular attention, allowing anonymous checkouts to convert to reusable accounts at the completion of the process, the review purchase step to be seamless, gift codes to be entered and for the shipping and payment steps to be as painless as possible. Combined with clear messaging about security and confidence the checkout flow is optimised to convert.